Social Media Strategy can be overwhelming. Here is a list of top 282 social media tools & resources in 10 categories to help make it easier. Search below for options in (1) Social Media Monitoring & Metrics, (2) Online Data Collection & Analytics, (3) Social Media Content Creation & Data Visualization, (4) Social Content Scheduling & Automation, (5) Social Media & Digital Media Research, (6) Trade Associations, Awards & Conferences, (7) Social Media News & Insights, (8) Social Media Podcasts, (9) Social Media Training & Certification, and (10) Social Media Channels.

Click here for an updated list of free tools & resources.

Social Media Monitoring & Metrics

1. Agora Pulse: www.agorapulse.com
2. Agora Pulse Free (Facebook Barometer, Twitter Report Card): agorapulse.com/free-social-media-marketing-tools
3. Addict-o-matic: addictomatic.com
4. Audiense: audiense.com/twitter-analytics
5. Brandwatch: brandwatch.com
6. Brand24: brand24.com
7. Buzzsumo: buzzsumo.com
8. Cision: www.cision.com/us/social-software
9. Clarabridge: www.clarabridge.com
10. Crimson Hexagon: crimsonhexagon.com
11. Critical Mention: www.criticalmention.com
12. Ditto: http://ditto.us.com
13. Geofeedia: geofeedia.com
14. Hootsuite: hootsuite.com
15. How Socialble: howsociable.com
16. Iconosquare: iconosquare.com
17. Klear: klear.com
18. Likealyzer: likealyzer.com
19. Lithium: lithium.com
20. Meltwater Ice Rocket: www.icerocket.com
21. Netbase: netbase.com
22. Nielson Social: www.nielsensocial.com
23. NUVI: www.nuvi.com
24. Oracle Social Cloud: www.oracle.com/us/solutions/social
25. Radian6 (Salesforce): exacttarget.com/products/social-media-marketing/radian6
26. RankSpeed: rankspeed.com
27. ReviewTrackers: reviewtrackers.com
28. Rival IQ: rivaliq.com
29. Simply Measured: simplymeasured.com
30. Social Mention: socialmention.com
31. Social Bakers: socialbakers.com
32. Socially Devoted Meter: socialbakers.com/resources/socially-devoted
33. Social Blade: socialblade.com
34. Spredfast: spredfast.com
35. Sprinklr: www.sprinklr.com
36. SumoRank: sumorank.com
37. Sysomos: www.sysomos.com
38. Trackur: www.trackur.com
39. TrueSocialMetrics: truesocialmetrics.com
40. Twitonomy: twitonomy.com
41. Viralwoot: viralwoot.com
42. Visible Measures: visiblemeasures.com
43. Unruly: unruly.co
44. Yext Free Location Scan: yext.com/blog/2016/05/grow-business-free-location-scan-app
45. Zoho Social: zoho.com/social

Online Data Collection & Analytics

1. Alexa: alexa.com
2. Bottlenose: bottlenose.com
3. Google Tools: www.thinkwithgoogle.com/tools/
4. Compete (Millard Brown Digital): compete.com
5. Comscore: comscore.com
6. Conversion Fly: conversionfly.com
7. Cyfe: www.cyfe.com
8. Delmondo: delmondo.co/snapchat-analytics-software/
9. Display Benchmarks: richmediagallery.com/tools/benchmarks
10. Facebook Insights: facebook.com/help/search/?q=insights
11. Facbook Page Cost Calculator: shiftcomm.com/facebook-page-cost-calculator
12. Foursquare Analytics: business.foursquare.com/claim
13. Google Analytics: www.google.com/analytics
14. Google Analytics UTM Tracking URL Builder: chrome.google.com/webstore/
15. Google Tools: www.thinkwithgoogle.com/tools/
16. Google Trends: www.google.com/trends
17. IBM Watson Analytics: ibm.com/analytics/watson-analytics
18. Instagram Insights: blog.business.instagram.com/post/145212269021/new-business-tools
19. iSpionage: ispionage.com
20. Keyhole: keyhole.co
21. Keyword Tool: keywordtool.io
22. Kiss Metrics: www.kissmetrics.com
23. Klout: klout.com
24. Knowem: knowem.com
25. Kred: kred.com
26. LinkedIn Analytics: linkedin.com/help/linkedin/answer/26032
27. ManageFlitter: manageflitter.com
28. Mention: en.mention.com
29. Moz Open Site Explorer: moz.com/researchtools/ose
30. New Share Counts (Twitter): newsharecounts.com/
31. Nexalogy: nexalogy.com
32. Omgili: omgili.com
33. Pinterest Analytics: analytics.pinterest.com
34. Quantcast: quantcast.com
35. RiteTag: ritetag.com/hashtag-search
36. Ruzzit: ruzzit.com
37. SEMrush: www.semrush.com
38. SharedCount: www.sharedcount.com
39. Shopping Insights: shopping.thinkwithgoogle.com
40. SimilarWeb: similarweb.com
41. Snaplytics: snaplytics.io/
42. Social Searcher: social-searcher.com
43. Soovle: soovle.com
44. Talkwalker Alerts: www.talkwalker.com
45. Trendspottr: trendspottr.com
46. Tweetreach: tweetreach.com
47. Twitter Advanced Search: twitter.com/search-advanced
48. Twitter Analytics: analytics.twitter.com
49. UVRX: uvrx.com/social.html
50. WordStream: wordstream.com/keywords
51. YouGovProfiles: yougov.co.uk/profiler#
52. YouTube Analytics: www.youtube.com/analytics
53. YouTube Trending: www.youtube.com/feed/trending
54. Visio Spark Social Media Counts Checker: visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

1. Accelerated Mobile Pages Project: www.ampproject.org
2. Adobe Kuler: color.adobe.com/create.color–wheel
3. Canva: www.canva.com
4. Chartbuilder: quartz.github.io/Chartbuilder
5. Compressor (Pitchengine): c.tiny.pr
6. ContenIdeator: contentforest.com/ideator
7. Curalate: curalate.com
8. Datawrapper: datawrapper.de
9. DesignFeed: designfeed.io
10. Design Seeds: design–seeds.com
11. DrumUo: https://drumup.io
12. Easelly: www.easel.ly
13. Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline
14. Enhance (Hootsuite): hootsuite.com/products/mobile-apps
15. Flipboard: flipboard.com/
16. Good Data: gooddata.com
17. Google Data Studio: datastudio.google.com
18. Google Fonts: www.google.com/fonts
19. Google Image: images.google.com
20. Google Tag Manager: www.google.com/analytics/tag-manager
21. Grammarly: grammarly.com
22. Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer
23. Hemingway Editor: hemingwayapp.com
24. Huzza: huzza.io
25. Infogr.am: infogr.am
26. KnowEm: knowem.com
27. LibreStock (Search Free Stock Sites): librestock.com
28. Namechk: namechk.com
29. NodeXL: nodexl.codeplex.com
30. Nuzzle: nuzzel.com
31. Opal: workwithopal.com
32. Over: madewithover.com
33. Phonto: phon.to/
34. PicPlayPost: www.mixcord.co/partners/picplaypost.html
35. Pictaculous: pictaculous.com
36. PicMonkey: picmonkey.com
37. Piktochart: piktochart.com
38. Pixlr: pixlr.com
39. Portant Content Idea Generator: portent.com/tools/title-maker
40. Power BI: powerbi.microsoft.com
41. Recite: recite.com
42. Relay: relaythat.com
43. Ripl: ripl.com
44. Screncast-O-Matic: screencast-o-matic.com
45. Smartmockups: smartmockups.com
46. Spark: spark.adobe.com
47. Storify: storify.com
48. Studio: madewithstudio.com
49. Tint: tintup.com
50. Tiny PNG: tinypng.com
51. TwistedWave: twistedwave.com
52. Tweetroot: rubbledev.com/app/tweetroot-for-twitter
53. Typorama: apperto.com/typorama
54. 20 Free Stock Photo Sites for your Social Media Images:  blog.Hootsuite.com
55. Ubersuggest: ubersuggest.io
56. Unsplash: unsplash.com
57. Videolicious: videolicious.com
58. Word Swag: wordswag.co
59. Yost: yoast.com

Social Content Scheduling & Automation

1. Adobe Experience Manager: adobe.com/marketing-cloud/enterprise-content-management.html
2. AdStage: www.adstage.io
3. Alltop: alltop.com
4. Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media
5. Buffer: bufferapp.com
6. Chartbeat: chartbeat.com
7. Chhirp: cordproject.co/chhirp
8. Contentgems: contentgems.com
9. CoSchedule: coschedule.com
10. Crowdbooster: crowdbooster.com
11. dlvr.it: dlvr.it
12. Edgar: meetedgar.com
13. Google Programmatic: thinkwithgoogle.com/programmatic-guide/
14. Google Photos: google.com/photos/
15. HubSpot: hubspot.com
16. IFTTT: ifttt.com
17. Leadpages: eadpages.net
18. Later: later.com
19. Later Bro: laterbro.com
20. List-O-Matic: accessify.com/tools-and-wizards/developer-tools/list-o-matic
21. Livefyre (Adobe): web.livefyre.com
22. MissingLett_r: missinglettr.com
23. Oktopost: oktopost.com
24. OptinMonster: optinmonster.com
25. Outbrain: outbrain.com
26. Post Planner: www.postplanner.com
27. Scoop It Content Director: scoop.it
28. Short Stack: www.shortstack.com
29. Slack: slack.com
30. SocialOomph: www.socialoomph.com
31. Sprout Social: sproutsocial.com
32. Social Warefare: warfareplugins.com
33. Suggestions (Hootsuite): hootsuite.com/products/mobile-apps
34. Tailwind: tailwindapp.com
35. Thunderclap: thunderclap.it
36. TweetBot: tapbots.com/tweetbot
37. TweetDeck: about.twitter.com/products/tweetdeck
38. Uberflip: uberflip.com
39. Woodbox: woobox.com
40. Zapier: zapier.com
41. Zendesk: www.zendesk.com

Social Media & Digital Media Research

1. Adobe Digital Index: cmo.com/adobe-digital-index.html
2. Affinio: www.affin.io/
3. Forrester: www.forrester.com/Social-Media
4. Gallap: www.gallap.com
5. Global Web Index: www.globalwebindex.net
6. Grama Hashtag Generator for Instagram: https://itunes.apple.com/us/app/grama-hashtag-generator-for
7. GRYTICS: grytics.com
8. IBM Watson Analyitics for Social Media: ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us
9. Interbrand Best Brands: interbrand.com
10. Kantar Media SRDS: srds.com
11. Millard Brown BrandZ Reports: millwardbrown.com/brandz
12. Nielsen Social Media Reports: www.nielsensocial.com
13. Pew Research Center: www.pewinternet.org
14. Roper Center: www.ropercenter.uconn.edu
15. Simmons: simmonsssurvey.com
16. Social Explorer: www.socialexplorer.com
17. Social Media Collective: socialmediacollective.org
18. Statista: www.statista.com
19. YouGov BrandIndex: brandindex.com

Trade Associations, Awards & Conferences

1. Brand Innovators: brand-innovators.com/events
2. Content Marketing World: www.contentmarketingworld.com
3. INBOUND: www.inbound.com
4. INTEGRATE: imc.wvu.edu/integrate
5. Online Media Marketing Awards: www.mediapost.com/ommaawards
6. Social Media Marketing World: www.socialmediaexaminer.com/smmworld
7. Social Media Strategies Summit: socialmediastrategiessummit.com
8. Social Media Week: socialmediaweek.org
9. Summit: summit.adobe.com/na
10. SXSW: sxsw.com
11. SXSWedu: http://www.sxswedu.com
12. The Webby Awards: www.webbyawards.com
13. The Shorty Awards: shortyawards.com
14. The Mashies: mashable.com/mashies
15. Word of Mouth Marketing Association: womma.org

Social Media News & Insights

1. Amy Porterfield: amyporterfield.com
2. Chris Brogan: http://chrisbrogan.com/blog
3. Christopher S. Penn christopherspenn.com
4. Jeff Bullas: jeffbullas.com
5. Content Marketing Institute: contentmarketinginstitute.com/blog
6. Convince & Convert : www.convinceandconvert.com
7. FTC Disclosures: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
8. Gartner Digital Marketing: blogs.gartner.com/digital-marketing
9. Grow: www.businessesgrow.com
10. Hubspot’s Inbound Hub: blog.hubspot.com
11. Marketing Profs: www.marketingprofs.com
12. Mashable Social Media: mashable.com/social-media
13. RazerSocial: www.razorsocial.com/blog
14. Scott Monty: scottmonty.com
15. Social Media Examiner: www.socialmediaexaminer.com
16. Social Media Explorer: www.socialmediaexplorer.com
17. Social Media Marketing Magazine: www.smmmagazine.com
18. Social Media Today: socialmediatoday.com
19. Social Mouths: socialmouths.com/blog
20. Social Media Law Bulletin: www.socialmedialawbulletin.com
21. The Digital Garage: digitalgarage.withgoogle.com
22. YouTube Video Creators: www.youtube.com/videocreators
23. WOMMA Code of Ethics: womma.org/ethics
24. WOMMA Free Resources: womma.org/free-womm-resources

Social Media Podcasts

1. Amy Porterfield: amyporterfield.com/category/podcast
2. Content Inc.: contentmarketinginstitute.com/content-inc-podcast
3. Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast
4. Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast/
5. Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
6. Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast/
7. The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast/
8. The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
9. The Marketing Companion: marketingpodcasts.com/the-marketing-companion
10. This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media & Digital Marketing Training & Certification

1. Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training
2. Code Academy: codecademy.com
3. Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter
4. Facebook Blueprint (Certification): facebook.com/blueprint
5. Google Partners (Adwords Certification): support.google.com/partners
6. Google Analytics Academy (Certification): analyticsacademy.withgoogle.com
7. Hootsuite Academy (Certification): hootsuite.com/education
8. Hubspot Academy (Certification): academy.hubspot.com
9. Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365
10. Professional Certified Marketer – Digital Marketing (Certification) ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
11. The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

Social Media Channels

1. Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites
2. Overdrive Interactive’s 2016 Social Media Map: ovrdrv.com/social-media-map
3. My list of Social Media Channels by Category:

For the latest changes in social media strategy consider Asking These Questions To Ensure You Have The Right Social Media Strategy and its a good idea to Perform A Social Media Audit at least once a year.