Tools/Resources

AI Tools

Google AI Studio/Gemini

Gemini 2.5 Flash (Thinking, Reasoning): aistudio.google.com, gemini.google.com
Gemini 2.5 Pro (Reasoning, Coding, Multi-modal): aistudio.google.com, gemini.google.com
Gemini 2.0 Flash (Audio, Text, Webcam/Share Screen): aistudio.google.com, gemini.google.com
Veo 2 (Video Generation): aistudio.google.com, gemini.google.com
NotebookLM (AI research study assistant from controlled resources):
notebooklm.google
Gemini Gems (Custom AI Expert App) gemini.google.com/gems/create

OpenAI

GPT-4o (Search, Reason, Deep research, Image, Video): chatgpt.com
DALL-E 3 (Image) openai.com/index/dall-e-3/
Sora (Video) openai.com/sora/
Custom GPTs (Custom AI Expert): chatgpt.com/gpts

Microsoft

CoPilot (Search, Image, Video, Researcher (Reasoning) copilot.cloud.microsoft
CoPilot Agent (Custom AI Expert): copilotstudio.microsoft.com

Anthropic

Claude 3.7 Sonnet (Write, Code, Learn) claude.ai/
Claude Projects (Custom AI Expert): claude.ai/

Minstral AI

Minstral (Search, Multi-modal, Reasoning) chat.mistral.ai

Meta

Llama 4 (Multimodal, Reasoning) www.llama.com

Perplexity

Perplexity (Search, Research) www.perplexity.ai

X

Grok 3 (Search, Deep Research, Reasoning, Images) grok.com/

Midjourney

Midjourney (Image) midjourney.com/home

Adobe

Firefly (Image) adobe.com/ca/products/firefly.html

Runway AI

Runwayml (Video) runwayml.com

Social Media & Digital Marketing Resources

AdAge:

How Agencies Are Using AI: adage.com/article/agency-news/how-major-ad-agencies-are-using-ai/2511196

Buffer:

Flow Social Media Blog buffer.com/resources/flow/
Science of Social Media Podcast buffer.com/resources/science-of-social-media/

Canva:

Free Design Tool with Templates: canva.com/

Center for Humane Technology:

Foundations of Humane Technology: humanetech.com/course

CMO Survey:

CMO Survey Results Report cmosurvey.org/results/

Convince & Convert:

Convince & Convert Blog convinceandconvert.com/blog/
Social Pros Podcast convinceandconvert.com/podcasts/shows/social-pros-podcast/

Hootsuite:

Best Time To Post On Social Media All Networks blog.hootsuite.com/best-time-to-post-on-social-media/
Free AI Generator Tools https://www.hootsuite.com/social-media-tools
How Often to Post to Social Media in 2023 blog.hootsuite.com/how-often-to-post-on-social-media/
Social Media Advertising 101 blog.hootsuite.com/social-media-advertising/
Social Media Algorithms: A Guide For Every Network blog.hootsuite.com/social-media-algorithm/
Social Media Demographics That Matter To Marketers blog.hootsuite.com/social-media-demographics/
Social Media Strategy blog.hootsuite.com/channel/strategy/
Social Media Updates blog.hootsuite.com/social-media-updates/

HubSpot:

How Often to Publish on Social Media for Business? blog.hubspot.com/marketing/how-frequently-should-i-publish-on-social-media/
Social Media Analytics blog.hubspot.com/marketing/social-media-analytics/
Social Media Demographics For Marketers blog.hubspot.com/marketing/state-of-social-media-demographics/
Social Media Marketing Report blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report/
The Best Times To Post On Social Media blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic/

HypeAuditor:

Free Tools for Influencer Marketing hypeauditor.com/free-tools/

Influencer MarketingHub:

Free Influencer Marketing Tools influencermarketinghub.com/free-influencer-marketing-tools/
Influencer Benchmark Report influencermarketinghub.com/influencer-marketing-benchmark-report/

Overdrive Interactive:

Social Media Map ovrdrv.com/knowledge/social-media-map/

Pew Research:

Social Media Fact Sheet pewresearch.org/internet/fact-sheet/social-media/
Social Media Publications pewresearch.org/topic/internet-technology/platforms-services/social-media/

RiteTag:

Hashtag Suggestions https://ritetag.com/

RivalIQ:

Live Social Media Benchmarks rivaliq.com/live-benchmarks/
Head-to-Head Reports (under free tools) rivaliq.com/

Shorty Awards

The Best of Digital and Social Media shortyawards.com

Similarweb:

Website Analysis similarweb.com/

Social Media Examiner:

Social Media Examiner Blog socialmediaexaminer.com/
Social Media Examiner YouTube youtube.com/socialmediaexaminer/
Social Media Marketing Industry Report. socialmediaexaminer.com/social-media-marketing-industry-report-2023/
Social Media Marketing Podcast socialmediaexaminer.com/social-media-marketing-podcast/

Social Media Law Bulletin:

Social Media Law Blog socialmedialawbulletin.com/

Social Media Today:

Social Media Today Blog socialmediatoday.com/

Sprout Social:

Best Times To Post On Social Media sproutsocial.com/insights/best-times-to-post-on-social-media/
Data Reports sproutsocial.com/insights/data/
Social Media Templates sproutsocial.com/templates/
Social Media Updates sproutsocial.com/insights/social-media-updates/
The Most Important Social Media Marketing Statistics sproutsocial.com/insights/social-media-statistics/
The Sprout Social Index, sproutsocial.com/insights/index/

We Are Social:

Insights Blog (Yearly Digital Report) wearesocial.com/us/blog/

WebFX:

How Much Does Social Media Advertising Cost? webfx.com/social-media/pricing/how-much-does-social-media-advertising-cost/
Social Media Cost Calculator webfx.com/social-media/pricing/
Social Media Management Tools webfx.com/blog/social-media/social-management-tools/

Wikipedia:

List of Defunct Social Networking Services en.wikipedia.org/wiki/List_of_defunct_social_networking_services/
List of Social Networking Services en.wikipedia.org/wiki/List_of_social_networking_services/

Social Media Professional Certifications

Agorapulse Academy:

Agorapulse Certification Course academy.agorapulse.com/courses/agorapulse-certification-course/

Canva Design School:

Canva for Beginners canva.com/designschool/courses/canva-101/?lesson=opening-canva-for-the-first-time/
Social Media Mastery canva.com/designschool/courses/social-media-mastery/?lesson=master-social-media/

Google Academy:

Google Ads Certifications skillshop.docebosaas.com/learn/public/catalog/view/1
Google Analytics Certification skillshop.docebosaas.com/learn/courses/14810/google-analytics-certification

Hootsuite Academy:

Hootsuite Academy Student Program hootsuite.com/pages/landing/student-program/
Hootsuite Platform Certification education.hootsuite.com/courses/platform-cert/
Hootsuite Social Marketing Certification education.hootsuite.com/courses/platform-cert/

HubSpot Academy:

Inbound Certification academy.hubspot.com/courses/inbound/
Social Media Marketing academy.hubspot.com/courses/social-media/

LinkedIn Marketing Labs:

LinkedIn Content and Creative Design training.marketing.linkedin.com/page/certifications/
LinkedIn Fundamentals training.marketing.linkedin.com/page/certifications/
LinkedIn Marketing Strategy training.marketing.linkedin.com/page/certifications/

Meltwater Academy:

Influencer Marketing Certification academy.meltwater.com/courses/Social-influencer-marketing-certification/
Social Media Marketing Industry Specialist academy.meltwater.com/courses/social-media-marketing-certification/

Meta:

Meta Certified Community Manager facebook.com/business/learn/certification/exams/600-101-exam/
Meta Certified Digital Marketing Associate facebook.com/business/learn/certification/exams/100-101-exam/

Muck Rack

Fundamentals of Media Measurement academy.muckrack.com/fundamentals-of-media-measurement

Pinterest Academy:

Advertising Essential pinterestacademy.com/student/collection/1286620-pinterest-advertising-essentials-badge/

Reddit Ads Formula

Reddit Ads Fundamentals Certification adsformula.redditforbusiness.com/student/path/1529271-reddit-ads-fundamentals-certification?sid=9b63219c-f352-4d2b-8561-db1f61c42a28&sid_i=0
Reddit Ads Boost Certification adsformula.redditforbusiness.com/student/path/1529314-reddit-ads-boost-certification?sid=9b63219c-f352-4d2b-8561-db1f61c42a28&sid_i=1

Salesforce Trailhead

Get Started with Artificial Intelligence trailhead.salesforce.com/content/learn/trails/get-started-with-ai-data

Semrush Academy:

Many Short Topic Specific Digital Marketing Courses https://www.semrush.com/academy/certification/

Snap Focus:

Ads Manager Campaign Activation focus.snapchat.com/student/collection/856258-ads-manager-campaign-activation/
Ads Manager Campaign Optimization focus.snapchat.com/student/collection/931145-ads-manager-campaign-optimization/
Snapchat Essentials focus.snapchat.com/student/collection/580772-snapchat-essentials

Spotify Advertising Academy:

Digital Audio Advertising ads.spotify.com/en-US/advertising-academy/

TikTok Academy:

Commerce my.academywithtiktok.com/learn
Small Business my.academywithtiktok.com/learn
TikTok 101 my.academywithtiktok.com/learn

Twitter Flight School:

Ads Manager Fundamentals twitterflightschool.com/student/path/1120386-ads-manager-fundamentals/
Getting Started On Twitter twitterflightschool.com/student/path/886208-get-started-on-twitter/
Twitter for Creatives twitterflightschool.com/student/path/989765-twitter-for-creatives/

WordPress Learn:

Intro to Blogging wordpress.com/learn/courses/intro-to-blogging/
Intro to Podcasting wordpress.com/learn/courses/intro-to-podcasting/