The Metaverse. The Future of Digital and Social Media Marketing?

October 19, 2022December 3, 2022 ~ K. Quesenberry ~ Leave a comment

There has been a lot of hype over the metaverse. A Google search of the term metaverse returns 189 million results. The company that owns two of the largest social media networks in the world even changed its name from Facebook to Meta in 2021. Yet the metaverse may not be living up to the […]

The Anatomy of a Social Media Plan: How It Has Changed Over the Last 10 Years.

May 18, 2022December 3, 2022 ~ K. Quesenberry ~ 3 Comments

Anatomy is the study of the structure or internal workings of something. This can apply to the human body, plants, or a subject such as “Machiavelli’s anatomy of the art of war.” Over the years the “anatomy” or structure of the strategic use of social media in marketing communications has changed. When I first began […]

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