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Are You My Audience? 7 Misconceptions About Target Audiences in Social Media and Digital Marketing Strategy.

How to determine target audience.
~ K. Quesenberry ~ 2 Comments

A narrowly focused message stands out and reaches and motivates an audience. General messages addressing everyone get lost in the crowd. As a communication professional or student, you need to know the target audience for any strategy or plan. Usually, clients do provide a target audience defined by the various bases of segmentation shown above. Yet […]

Consider This A Sign: Now Is The Time To Create A Social Media Plan For Your Personal Brand.

~ K. Quesenberry ~ 3 Comments

So much of our life is impacted by our online presence today that many are managing their careers by treating themselves as a brand. Personal branding is marketing yourself and your career like a product. Personal branding incorporates many disciplines: Marketing to create your brand, advertising to promote yourself, and public relations for reputation management […]