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Social Media Marketing Is Much More Than Marketing. Public Relations, Advertising, Sales, and Customer Service Are Invaluable To Engagement During Each Buyer’s Journey Stage.

~ K. Quesenberry ~ Leave a comment

I began college in engineering, switched to another major, and then journalism before finding advertising in undergrad and marketing in grad school. Yet I don’t view those other classes as wasted. I firmly believe that diverse knowledge helped make me a better marketer. The same is true for social media strategy. Marketing via social media […]

Much of Social Media Strategy Is Pay To Play. Use This Guide and Social Media Advertising Analysis Template To Improve Your Social Ads.

Social Media Advertising Analysis Template
~ K. Quesenberry ~ Leave a comment

When I first posted my Guide to Paid Social Media it was still very new and I was educating myself about what social media platforms had advertising available. Today every major social platform offers social ads and paid social has become a significant part of most social strategies. Social media ad spending has surpassed newspaper […]