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Improve Brand Social Media Talk By Listening With This Social Media Audit Template.

~ K. Quesenberry ~ Leave a comment

An audit isn’t something you normally look forward to with accounting or tax audits. But a social media audit is a valuable strategic tool that improves social media efforts on a regular basis. According to a Planable survey the top challenges social media managers face are engagement/reach, individual platform trends, content creation, social media strategy, […]

Social Media Spending Has Increased And Strategies Have Complicated But This Template Is Still A Simple Guide To Calculating A Social Media Budget.

~ K. Quesenberry ~ Leave a comment

Social media marketing spending is up and social media strategy is maturing. In a previous post, I explained how a Social Media Metrics Template can help track increased spending to company performance. The CMO Survey reports average spending on social media marketing is 16% of marketing budgets. Yet, there’s no guarantee you will get that amount of […]