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With Social Media Marketing Spending Up, Justifying Social Media Performance Is More Important than Ever. This Social Media Metrics Template Can Help.

~ K. Quesenberry ~ Leave a comment

According a 2023 CMO Survey average spending on social media marketing for U.S. companies is 16% of marketing budgets and it is expected to rise to nearly 25% in 5 years. For B2B products spending is 23% today. Yet the same survey reveals marketers are only 53% confident in social media contributing to company performance. […]

Are Ethics and Etiquette Outdated in 2024? An Updated Look at My 2016 Social Media Etiquette & Ethics Guide.

~ K. Quesenberry ~ Leave a comment

It’s a great time for reflection as we look back on last year and forward to 2024. A colleague recently shared on LinkedIn Pew Research Center’s “Striking findings from 2023.” What stood out to me was the significant increase in calls for restricting false information on social media – 55% believe government and 65% believe […]