Search Results for: measurement

Social Media Career Guide: What You Can Do And Where You Can Do It.

~ K. Quesenberry ~ 3 Comments

Demand for employees with social media skills has increased with many new possibilities: McKinley Marketing Partners reports the top in-demand skill is digital marketing including social media skills. The COVID-19 pandemic has made social media more important. CMO Survey found social media spending increased from 13% to 23% of marketing budgets in 2020. Marketers say […]

Social Media Spending Reaches Record Highs: Ask These Questions To Ensure You Have The Right Strategy.

~ K. Quesenberry ~ 34 Comments

The Covid-19 pandemic has lead to businesses shutting down, declining revenue and economic recession. Many in the social media marketing field have been uncertain about how this would impact budgets. But according to the latest CMO Survey spending on social media marketing has grown to record levels with a 75% spike since February 2020. Social […]