100 Insights For New Media Marketing

For my 100th post on this blog, I thought I would share all 100 insights in one place. Each listing is a link back to the original post.

Social Media Marketing Tips

100 Insights For New Media Marketing:

  1. Is New Media Killing Traditional Media’s Star?
  2. Are Bloggers More Sensitive To Spin?
  3. Technology Makes Us Dumber, Less Productive And Stressed Out
  4. Which Advertising Medium Is best?
  5. Can Direct Response Be Creative?
  6. Toyota Apology-athon
  7. Why Does New Media Matter? Because United Breaks Guitars
  8. The Last Thing We Need Is Another Blog
  9. Walk A Mile In Zappos’ New Media Shoes
  10. Tu Voz Rings True For Minority Marketing
  11. More Information On Information Overload
  12. Does Copy Matter Less On The Web?
  13. Can The iPad Save My Newspaper?
  14. Are You Ready For A Content Revolution?
  15. Somebody’s Watching Me
  16. Is There A Creative Process?
  17. Is All Buzz Good And Cheap?
  18. Brand Extensions Achieve MAXIMum Failure
  19. Speak Softly And Carry A Big Marketing Stick
  20. Is Facebook’s Privacy Policy Friend or Foe?
  21. BP Can’t Get Beyond Petroleum
  22. Are Mobile Ads Still Annoying?
  23. Are Intellectual Property Rights Wrong?
  24. EBSCO, Forbes, Time Open The Digital Divide
  25. Yahoo Cheers Associated Content Acquisition–Society Jeers
  26. Can Millennials Save Us Through Cause Marketing?
  27. Creativity Beats Media In TV ROI
  28. GM Recall Recalls Past PR Crises
  29. Cause Marketing Or Crisis Response?
  30. US Census: Bad Ads But Great Information
  31. Where Is The Star Power In The Gulf Clean Up?
  32. Cause Marketing’s Future Is Engagement Through Social Media
  33. Churchill, TED And New Marketing
  34. Blah, Blah, Blog: Why Companies Should Listen
  35. Online Research: Temptations and Limitations
  36. Does .005% Make A Difference? Ask Toyota
  37. Can Marketing Statistics Improve Your NFL Team?
  38. Celebrity, Media Outreach And Events Oh My!
  39. Cable TV Decline: Media Planning Gets Tougher
  40. Failed Test? Try An Ethnographic Study
  41. Do We All Need Twitter Editors?
  42. The Press Release, Blogger Outreach And SEO
  43. New Media Needs A New Name
  44. Public Relations Challenges For Non-profits
  45. Three Is The Magic Number
  46. Corporate Communications, Marketing, IMC, PR and Advertising. What’s the difference?
  47. Which Social Media Conversation Are You Joining?
  48. Earth Day PSA 2.0
  49. Click Here: Digital Call To Actions
  50. Measuring Print Response 2.0
  51. Visual Continuity in Print And Digital
  52. Brand Equity: Tangible Assets Are A Small Part Today’s Brand Value
  53. Do You Have Social Media Fatigue?
  54. Which Came First The Product Or Value?
  55. Ride The Cluetrain To Five Easy Pieces: New Marketing Strategy For A New Digital Market
  56. The Top Ten Things I’ve Learned in Marketing and Advertising
  57. Social Media Is A Big Idea For Small Business
  58. Cause Marketing to Boost Startups and Small Business
  59. As Smartphone Ownership Crosses 50% And Mobile Ad Spending Jumps 80% Keep 3 Key Measures In Mind
  60. Search Gets Social
  61. A Dead Guy Is Following Me On Twitter: Signs Social Media Is Taking Over
  62. Visual Continuity: Is It Always A Good Strategy?
  63. Big Ideas And Big Results Don’t Need Big Budgets
  64. Afraid of Digital? History Says Run To It, Not Away
  65. Savages Movie Written With Fragment Digital Media In Mind
  66. A Social Media Experiment: TDI Club Forum
  67. Hallucinations Aren’t Contagious, But Social Media Is Real For Many Business Functions
  68. Do You Look For Wrongs Or Rights? Stop Social Media Excuses
  69. “Like” Is More Than A Facebook Icon
  70. Forrester: Facebook and Twitter Do Almost Nothing for Sales
  71. Communications: The Language That Drives Revenue
  72. Brand Engagement Through The “Martydom Effect”
  73. Super Bowl Ads: A Unique Opportunity for Undivided Attention
  74. Fear Means Go: Stretch Yourself For Social Media Success
  75. Successful Entrepreneurs Make Mistakes To Discover New Approaches, Opportunities And Business Models
  76. What Do We Do With Out-Of-Date Advertising Professors?
  77. Gen-Y Honda Student Campaign Gets Results With This Gen-Xer
  78. A Text For That? App Hype Shouldn’t Discount Text Marketing
  79. Trouble Harnessing Social Media? Relationships Can’t Be Automated
  80. Can Retail Make Room For Showrooming?
  81. There Are No Top 10 Best Rules for Social Media Marketing
  82. Has PR Become An Unsustainable 24/7 Profession: Do We Really Need Social Media Mission Control Centers?
  83. Do You Have To Be Active On Social Media? Do You Like Being Invited To A Party And Being Ignored?
  84. Filling The Digital Marketing Gap 19 Students At A Time
  85. Mom’s Don’t Tweet But They Do Watch The Voice And #VoiceSave Through Their Teens
  86. The 12 Ways of Brand Community Value: My Year End Social Media Tips List
  87. Research Says Add New Media, But Don’t Drop The Old: Study Of Over 400 Successful Marketing Campaigns
  88. What Is Your Social Media BFF? 42% Of Adults Now Use Multiple Social Sites
  89. Shakespeare Predicts Super Bowl Commercial Winners: Research Shows Sex And Humor Aren’t The Key, It’s Story
  90. USA Today Ad Meter Super Bowl Results: Story Wins With Puppy Love And Others!
  91. If You’re Simply Adding To The Noise, Facebook Will Now Turn Off Your Organic Reach
  92. Airline Industry Has Highest Response Rate On Twitter And Facebook. What About In Winter Storm Pax?
  93. Irony: Sharing Social Media About Spending Less Time On Social Media
  94. 5 Ways Social Media Can Fuel Startup Success
  95. 24 Hour Rule: What Harry S. Truman Can Teach Us About Social Media
  96. Advertising Campaigns Are Dead: Brand Story Is The New Big Idea
  97. Star Bellied Sneeches: Social Media Badges Can Save Companies Billions
  98. Return On Relationship: Thanks Ted For Living It
  99. Behind Amazon’s Pay To Quit Program: Happy Employees + Social Media = Real Value
  100. 100 Tips For New Media Marketing

If You’re Simply Adding To The Noise, Facebook Will Now Turn Off Your Organic Reach

One of my favorite bands is Switchfoot and their song “Adding to the Noise” is the inspiration for this blog. When I started it four years ago, there were roughly 200,000 million blogs and I couldn’t imagine why the world would need another one. I even wrote a post  “The Last Thing We Need Is Another Blog.”  Ultimately this question lead me to the debate between quantity versus quality. A recent Michael Stelzner podcast interview featured Jeff Goins, a successful blogger and author who had several blog failures when he was chasing subscribers (quantity focus) until he started a passion blog (quality focus) that now has over 200,000 subscribers.

Today Technorati indexes over 1.3 billion blogs and the focus on quality content has become more important than ever. For marketers this noise has been creeping up in another social landscape – Facebook. In August of 2013 Facebook revealed that “every time someone visits News Feed there are on average 1,500 potential stories … most people don’t have time to see them all.” By December 2013 Ad Age reported “Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.”

The bottom line is that Facebook has changed its algorithm, formerly called Edgerank, and content from business Pages has seen a drop-off in organic reach. In response, Facebook is urging paid distribution for brands to get back into their fan’s News Feeds. Since the tweak some brands have reported as much as a 40% decrease in organic reach.

Facebook Drop Organic Reach
Decrease in organic reach from Edgerank Checker.

In the end, business may have to increase their Facebook spending to maintain or expand reach, but there could be another option. Switchfoot sings, “What’s it going to take to slow us down … If we’re adding to the noise turn off this song.” Perhaps we need another content revolution. If you provide content people want to engage with, not turn off, you will break through the noise. Brands could up their content game to emerge organically from the noise in users’ News Feeds.

But this revolution is fueled by more than quality content. It is also about quality time. Mari Smith, author of Facebook Marketing an Hour a Day suggests that marketers should focus more on community management. The more your fans like, comment and share your content, the more likely that content will show up in their news feeds.

It seems there is room for improvement in the engagement game. Social Bakers provides social media monitoring tools and has been measuring brand’s engagement levels on social networks. Their recent reports indicate that only 10% of brands respond to 85% of questions on Facebook.

A brand that steps up its engagement game could not only protect its organic reach, but also find a significant competitive advantage. We all love when someone listens to us. When your fans hear from you, their excitement will spread along with your reach and reputation.

Ted Rubin calls this a real Return on Relationship. Fight quantity (clutter & filters) with quality (content & engagement). With every post, update and comment ask yourself, “Is it adding something meaningful or simply adding to the noise?”