Technology

100 Insights For New Media Marketing

~ K. Quesenberry ~ Leave a comment

For my 100th post on this blog, I thought I would share all 100 insights in one place. Each listing is a link back to the original post.

Social Media Marketing Tips

100 Insights For New Media Marketing:

  1. Is New Media Killing Traditional Media’s Star?
  2. Are Bloggers More Sensitive To Spin?
  3. Technology Makes Us Dumber, Less Productive And Stressed Out
  4. Which Advertising Medium Is best?
  5. Can Direct Response Be Creative?
  6. Toyota Apology-athon
  7. Why Does New Media Matter? Because United Breaks Guitars
  8. The Last Thing We Need Is Another Blog
  9. Walk A Mile In Zappos’ New Media Shoes
  10. Tu Voz Rings True For Minority Marketing
  11. More Information On Information Overload
  12. Does Copy Matter Less On The Web?
  13. Can The iPad Save My Newspaper?
  14. Are You Ready For A Content Revolution?
  15. Somebody’s Watching Me
  16. Is There A Creative Process?
  17. Is All Buzz Good And Cheap?
  18. Brand Extensions Achieve MAXIMum Failure
  19. Speak Softly And Carry A Big Marketing Stick
  20. Is Facebook’s Privacy Policy Friend or Foe?
  21. BP Can’t Get Beyond Petroleum
  22. Are Mobile Ads Still Annoying?
  23. Are Intellectual Property Rights Wrong?
  24. EBSCO, Forbes, Time Open The Digital Divide
  25. Yahoo Cheers Associated Content Acquisition–Society Jeers
  26. Can Millennials Save Us Through Cause Marketing?
  27. Creativity Beats Media In TV ROI
  28. GM Recall Recalls Past PR Crises
  29. Cause Marketing Or Crisis Response?
  30. US Census: Bad Ads But Great Information
  31. Where Is The Star Power In The Gulf Clean Up?
  32. Cause Marketing’s Future Is Engagement Through Social Media
  33. Churchill, TED And New Marketing
  34. Blah, Blah, Blog: Why Companies Should Listen
  35. Online Research: Temptations and Limitations
  36. Does .005% Make A Difference? Ask Toyota
  37. Can Marketing Statistics Improve Your NFL Team?
  38. Celebrity, Media Outreach And Events Oh My!
  39. Cable TV Decline: Media Planning Gets Tougher
  40. Failed Test? Try An Ethnographic Study
  41. Do We All Need Twitter Editors?
  42. The Press Release, Blogger Outreach And SEO
  43. New Media Needs A New Name
  44. Public Relations Challenges For Non-profits
  45. Three Is The Magic Number
  46. Corporate Communications, Marketing, IMC, PR and Advertising. What’s the difference?
  47. Which Social Media Conversation Are You Joining?
  48. Earth Day PSA 2.0
  49. Click Here: Digital Call To Actions
  50. Measuring Print Response 2.0
  51. Visual Continuity in Print And Digital
  52. Brand Equity: Tangible Assets Are A Small Part Today’s Brand Value
  53. Do You Have Social Media Fatigue?
  54. Which Came First The Product Or Value?
  55. Ride The Cluetrain To Five Easy Pieces: New Marketing Strategy For A New Digital Market
  56. The Top Ten Things I’ve Learned in Marketing and Advertising
  57. Social Media Is A Big Idea For Small Business
  58. Cause Marketing to Boost Startups and Small Business
  59. As Smartphone Ownership Crosses 50% And Mobile Ad Spending Jumps 80% Keep 3 Key Measures In Mind
  60. Search Gets Social
  61. A Dead Guy Is Following Me On Twitter: Signs Social Media Is Taking Over
  62. Visual Continuity: Is It Always A Good Strategy?
  63. Big Ideas And Big Results Don’t Need Big Budgets
  64. Afraid of Digital? History Says Run To It, Not Away
  65. Savages Movie Written With Fragment Digital Media In Mind
  66. A Social Media Experiment: TDI Club Forum
  67. Hallucinations Aren’t Contagious, But Social Media Is Real For Many Business Functions
  68. Do You Look For Wrongs Or Rights? Stop Social Media Excuses
  69. “Like” Is More Than A Facebook Icon
  70. Forrester: Facebook and Twitter Do Almost Nothing for Sales
  71. Communications: The Language That Drives Revenue
  72. Brand Engagement Through The “Martydom Effect”
  73. Super Bowl Ads: A Unique Opportunity for Undivided Attention
  74. Fear Means Go: Stretch Yourself For Social Media Success
  75. Successful Entrepreneurs Make Mistakes To Discover New Approaches, Opportunities And Business Models
  76. What Do We Do With Out-Of-Date Advertising Professors?
  77. Gen-Y Honda Student Campaign Gets Results With This Gen-Xer
  78. A Text For That? App Hype Shouldn’t Discount Text Marketing
  79. Trouble Harnessing Social Media? Relationships Can’t Be Automated
  80. Can Retail Make Room For Showrooming?
  81. There Are No Top 10 Best Rules for Social Media Marketing
  82. Has PR Become An Unsustainable 24/7 Profession: Do We Really Need Social Media Mission Control Centers?
  83. Do You Have To Be Active On Social Media? Do You Like Being Invited To A Party And Being Ignored?
  84. Filling The Digital Marketing Gap 19 Students At A Time
  85. Mom’s Don’t Tweet But They Do Watch The Voice And #VoiceSave Through Their Teens
  86. The 12 Ways of Brand Community Value: My Year End Social Media Tips List
  87. Research Says Add New Media, But Don’t Drop The Old: Study Of Over 400 Successful Marketing Campaigns
  88. What Is Your Social Media BFF? 42% Of Adults Now Use Multiple Social Sites
  89. Shakespeare Predicts Super Bowl Commercial Winners: Research Shows Sex And Humor Aren’t The Key, It’s Story
  90. USA Today Ad Meter Super Bowl Results: Story Wins With Puppy Love And Others!
  91. If You’re Simply Adding To The Noise, Facebook Will Now Turn Off Your Organic Reach
  92. Airline Industry Has Highest Response Rate On Twitter And Facebook. What About In Winter Storm Pax?
  93. Irony: Sharing Social Media About Spending Less Time On Social Media
  94. 5 Ways Social Media Can Fuel Startup Success
  95. 24 Hour Rule: What Harry S. Truman Can Teach Us About Social Media
  96. Advertising Campaigns Are Dead: Brand Story Is The New Big Idea
  97. Star Bellied Sneeches: Social Media Badges Can Save Companies Billions
  98. Return On Relationship: Thanks Ted For Living It
  99. Behind Amazon’s Pay To Quit Program: Happy Employees + Social Media = Real Value
  100. 100 Tips For New Media Marketing

What Is Your Social Media BFF? 42% Of Adults Now Use Multiple Social Sites

~ K. Quesenberry ~ Leave a comment

The term Best friends forever (BFF) is a close friendship developed by teenagers and young people. We may be friends with a few or a lot of social media sites, but I bet you have your favorite.

The Pew Research Center’s Social Media Update gives us a look into how social media use is evolving. As of 2013, 73% of online adults used social networking sites. Facebook was many people’s BFF in terms of number of users. But Pew Center Research also found that a striking number of users are now diversifying onto other platforms.

Results of the survey indicate that some 42% of online adults now use multiple social networking sites. What’s more, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. Have you starting exploring personal, career, or business relationships beyond Facebook?SocialMediaSitesBut even this information from the Pew Center Research study can be limiting. It only looked at Facebook, Linkedin, Pinterest, Twitter, and Instagram. We know there is a lot more out there. It seems that every month another social media star is rising. Lately you may have been hearing about SnapChat or Quora, and Digg reinventing itself and gaining ground. Plus, you can never count out Google+, which keeps adding features to gain users. Let’s face it, social media can be overwhelming.

The key to success is realizing you don’t have to be in every social media channel to see real results. How do you choose? Start by organizing them into categories. You probably have high school and college BFFs, family BFFs, Work BFFs and neighborhood BFFs. They are all your friends, but you do different things with each. Below are the main categories of social media that I have developed with a list of the main players in each

Social Media Categories:

Social Networks – Facebook, LinkedIn, Google+

Blogging and Forums – WordPress, Blogger, Tumblr

Microblogging  – Twitter, Pinterest

Media Sharing – YouTube, Flikr, Instagram

Geo-location – Foursquare, Facebook Places, Google+ Locations

Ratings and Reviews – Yelp, Citysearch, Google+ Local

Social Bookmarking – Reddit, StumbleUpon, Digg

Wikis and Social Knowledge – Wikipedia, Yahoo! Answers, Quora

Podcasts – RSS, iTunes

For personal, business, or career, you have to decide who you want to talk to and what you to say and how you want to say it. Wikipedia says BFFs are common when you are young, but you may grow out of them as you get older. Perhaps it is time you grew out of your social media BFF and start exploring some of these other options.